Blue Ocean Strategy, Expanded Edition cover

Blue Ocean Strategy, Expanded Edition

by W. Chan Kim, Renée Mauborgne

Narrated by Roger Wayne

4.09 ABR Score
(89.7K ratings)
★ 4.01 Goodreads (88.9K) ★ 4.49 Audible (793)
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Why You'll Love This

The insight that changed business: stop fighting in crowded markets, create new ones where competition doesn't exist. Roger Wayne makes it feel inevitable.

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